Brand happens in the mind

Brand is communicated through Touchpoints. Each time a prospect interacts with a Brand, the experience helps him build perception. A Brand interaction could be a simple ‘Hello’ over a phone call. It could be the distinctive fragrance at a store. It could be in the way you are greeted at the store.

The important thing to note is that Branding is constantly happening in the minds of people. Therefore, each touchpoints should be meticulously managed.