Bringing out your Brand Story

Brand Strategy should be led by your Brand Story to make the right connections. It helps strategists to set clear Branding goals and also build the all-important framework of your Brand’s Values, Mission and Vision.

To give you an example, Bentodent's Brand strategy was ideated with their ‘Made by Dentists’ story as illustrated below.

Here is a story which made for a compelling
Brand Strategy

A family of predominantly Dentists in Punjab discovered the shocking truth behind simple oral issues and decided to work out a safe, home grown solution. They brought to light the fact that modern day Toothpastes were full of harmful chemicals, that had no role in the composition. They simply moved towards ancient recipes and gave birth to India’s first ‘Bentonite Clay’ based Toothpaste which featured simple ingredients such as Cardamom, Charcoal and Betel Leaf.

They told their story like it was. The ‘Made by Dentists’ narrative formed the basis of their Brand story and they ended up developing innovative Brand extensions such as Dental Floss picks, Interdentals, Bamboo Brushes, Electric Brushes etc. The Brand flourished in the era of natural wellness with great timing and a fresh, pathbreaking product line.

The Big Idea

Key Differentiator: India’s first Toothpaste with Bentonite Clay

THE SIMPLE
FORMULA FOR
EFFECTIVE
ORAL CARE

Packaging

Eco Friendly Design Language