When we got wind that the Brand owner was travelling to BAKU for a family Holiday - we got an idea.
It worked brilliantly!
How we reached BAKU
We suggested the family travelled to Baku with some of their belongings packed in bags from their Georgia range. The next step would be to connect with an Azerbaijani photographer. And the next one - would be to shoot at Nizami Street, while the kids were happily playing elsewhere.
We suggested the family travelled to Baku with some of their belongings packed in bags from their Georgia range. The next step would be to connect with an Azerbaijani photographer. And the next one - would be to shoot at Nizami Street, while the kids were happily playing elsewhere. Easy peasy!
#NizamiStreet @Baku
Baku, with its baroque & Gothic edifices provides glimpses of a distinctly European style of Architecture. The visual of a Model, striding stylishly at Nizami Street with a dark blue Georgia Folio bag was the perfect picture of their Brand they would love to showcase globally. A string of similar visuals were positioned on the Web & Social Media touchpoints. The images transformed their look and feel with a newfound freshness and opulence of a larger canvas, besides bringing the mystique of a foreign land.
Indoor Compositions for Georgia were developed at our Studio in Calcutta
We then created Videos for the Launch with footage from Baku and followed them up with Product Videos created at our Studio. The Baku Videos showcased Lifestyle elements, whereas the Product Videos were aimed at projecting the functionality of the Georgia range.
Motion Content
The Georgia Range
